Wright
Lesson 04 of 04 · Module II · Coach Lin · 1 min read

The exercise (do this before Coach Lin)

Add two lines to your offer_card.md draft:

  • Price: $___ per ___ (e.g., "$9 one-time" or "$5 per month")
  • Pricing rationale (one sentence): Why this price for this customer.

Two examples:

  • "$7 one-time. My customer (Sarah, 17, manages her dad's gym social) won't put $20/month on a recurring card without thinking, but $7 once for a tool that obviously saves her hours is an instant yes."
  • "$3 per month. My customer (other 13-year-old Discord mods) doesn't have a credit card, so $3 from allowance or a parent's PayPal feels both real and small enough to swipe through without asking."

Then say the price out loud. To a wall, to a sibling, to your dog. If you can say "It's seven dollars" without your voice going up at the end, you have a real price. If your voice goes up, you don't believe it yet. Pick a number you believe.