How to pick between three candidate ideas

Time: 20 to 25 minutes Module: 1, Coach Reya

You probably have one to three candidate ideas right now. Each has a person, a painful problem, a bad workaround, and a rough guess at the product.

The next decision you make is more expensive than it looks. You're choosing which one to carry into the next 11 modules. The wrong choice means you're going to spend 8 weeks building something nobody pays you for, and then you'll come back to Lesson 1 and start over.

You will not pick well by intuition. The "exciting" idea is almost never the right one. The right one usually looks slightly boring on Tuesday and quietly compounds into something real by Module 12.

You need a test. Here it is.

If you have just one candidate, use the test to make sure you're not about to bet 11 weeks on the wrong one. If you have three, the test tells you which to ship without a coin flip.