What you should walk away from this lesson with

• A specific price for your product. Today. Written down.
• One sentence explaining why this price for this customer.
• The understanding that price is not optional and is not chosen last. It's part of what the product IS.

When you have that, open COACH_PROMPT.md. Coach Lin is ready to lock the offer card with you. She is going to ask for the name, the offer sentence, the three exclusions, and the price. Have all four open in front of you when you start.

— Coach Lin (Module 2, Wright)