If you're 11 or 12
Pick a number that:
- You'd feel okay asking your customer to pay if they were sitting right next to you, looking at you.
- Is between $1 and $15. Not free. Not $50.
- Ends in 7, 9, or 0. Try $5, $7, $9, $10, or $15.
If your product is something the customer would use over and over (every week or every day), make it a monthly subscription at the same range ($3, $5, $7, or $9 per month).
If it's a one-time download (a template, a Chrome extension, a small tool), make it one-time ($5, $7, $9, $15).
Don't agonize. Pick a number. Write it down. Move on. You can change it later. The lesson is in setting one at all.