Wright
Lesson 02 of 04 · Module II · Coach Lin · 1 min read

The exercise (do this before Lesson 3)

Open your idea brief from Module 1. Write the one-sentence offer right under it.

Use the template literally at first:

I help _____________________________________________ (customer)
__________________________________________________ (verb + outcome)
so they ___________________________________________ (result).

Try it once. Read it out loud. If it sounds fuzzy, find the blank that's fuzzy and rewrite that one. Don't start over.

Then do it again. Then again. Most learners need three to five passes. Maya needed four. That's normal.

Save the final version as the top line of your offer_card.md draft. Then text it to one friend and ask "did you understand?" If they say "kind of," you're not done. If they say "yes, sounds like it's for X people," you're done.

  • The one-sentence template, and the three disciplines it forces.
  • A version of YOUR offer that fills all three blanks specifically.
  • The understanding that "specific" almost always sounds smaller and narrower than "ambitious," and that's exactly the point.

When you have that, open LESSON_3.md. Lesson 3 is the hardest one in this module. It's the lesson where you write down what your product refuses to do.

— Coach Lin (Module 2, Wright)