The exercise (do this before Lesson 2)
Open a notes app. Write down three candidate names for the product you described in your Module 1 idea brief.
For each candidate, write four lines:
- The name (one or two words).
- What it tells the customer at first glance.
- What it FORBIDS. The kind of feature or direction the name rules out.
- Whether a workable domain or handle exists (open porkbun.com or namecheap.com and check, takes 30 seconds per name).
After you have three, circle the one you'd be willing to type into a GitHub repo, an Instagram bio, and a customer email for the next twelve weeks. That's the candidate Coach Lin will stress-test.
Save the file as module_2_names.md in your project folder.
If two of your three feel like the same name in different costumes, that's the data. You only had one real candidate. Go back and stretch for two more.
- The understanding that a name is a fence, not a sticker.
- Three candidate names, each with what it tells customers and what it forbids.
- One favorite, circled, ready for Coach Lin.
When you have that, open LESSON_2.md. Lesson 2 is where you write the offer that fits in one breath. The name is the fence. The offer is what lives inside it.
— Coach Lin (Module 2, Wright)