A pricing ladder for young builders

A rough ladder. Pick the rung that fits your customer.

Rung 0: Free. Use when your customer is high-volume, your product is consumer-facing, and you plan to monetize later through ads or premium tiers. Bad first-price for Wright projects because Module 6 (first paying customer) wants real money from a real human. Free skips Module 6. Module 6 is the most important checkpoint in the program.

Rung 1: $1 to $5 one-time. Use for a downloadable template, a small Notion pack, a single-purpose tool. Low friction. Easy to charge. Easy for the customer to say yes. Good first-price for kids 11-14 who want to feel the click of a real Stripe receipt for the first time.

Rung 2: $5 to $15 one-time. Use for a polished single-purpose product. A Chrome extension. A small piece of software the customer would pay once and use weekly for a year.

Rung 3: $5 to $15 per month. Use for a tool the customer uses repeatedly and that has ongoing value. A tracker. A weekly report. A bot. Subscriptions are harder to start but they compound: one $9/month customer is $108/year, and 47 of them is Mateo's $94 a month.

Rung 4: $30 to $100 per month, or $50+ one-time. Use for a product targeting working adults whose time you save in measurable hours. Most Wright learners don't reach this rung in v1. They reach it in v2 (Module 11), after Module 6 has proved the customer will pay anything.

Rung 5: $100+ per month. Don't use this for your first product. It's the right number for some products, but customers who pay $200/month want trust signals (testimonials, an actual incorporated entity, a real support team) that you do not have at Module 4. Try this in v3, if ever.