Maya, three rewrites later

Maya's first draft, written on the back of an envelope at her kitchen table in Austin:

"I help young creators make content so they grow online."

Three blanks, three fails. "Young creators" is a category. "Content" is verbless. "Grow online" is a result so vague it could mean a haircut.

Lin walked her through it. Pass one: tighten the customer. Pass two: name the verb. Pass three: make the result something you could photograph.

Here's where Maya landed:

"I help 14-to-16-year-old TikTok creators who post about anime find the exact 5-second clip from a 20-minute YouTube video to repost so they save 45 minutes of scrubbing per post and put out three videos a week instead of one."

The customer is specific (14-16, TikTok, anime). The outcome is verbed and bounded (find the 5-second clip). The result is photographable (three videos a week, not one).

The offer narrows the addressable pool considerably. That's the point. Specific offers SELL. Generic offers don't. A narrow offer is the only kind a fourteen-year-old solo builder can win with against a company with a marketing team.