Five questions before you continue.

Say your product's name out loud. Right now. Full credit: it came out instantly, one or two words, no hesitation. ("Stripe." "Linear." "Layup.") No credit: you looked at notes, paused longer than two seconds, or said "well, it's like a..." Re-read Lesson 1. Pick a name you can commit to today. ##

Read the "who it's for" line on your offer card. Then read the customer line in `idea_brief.md`. Same specific person, same name, same age? Full credit: identical. Sarah, 17, gym social. Same in both files. No credit: the customer drifted. Revise one file to match the other. You cannot serve two customers in v1. ##

Read your "what it does" line. Count sentences. Count verbs. Full credit: one sentence, one verb, specific enough you could photograph the customer doing the thing. ("Tracks lap times for all 22 swimmers so the coach sees who improved this week.") No credit: it's a paragraph, a feature list, or has no verb. Re-read Lesson 2. Rewrite using "I help X do Y so they Z." ##

Read your three exclusions. For each, picture your best friend in week five saying "you should add that." Picture saying no out loud. Full credit: you'd say no to all three, calmly, no hedging. No credit: you'd cave on at least one. Re-read Lesson 3. Replace the soft ones with real refusals. ##

Read your price. Picture your customer next to you. Say it out loud: "It's [price]." Full credit: your voice did not go up at the end. No credit: you flinched. Re-read Lesson 4. Pick a number you could defend to the specific person in your idea brief. ## Your readout Count the full-credit answers. 5 of 5: Ready for Module 3. Mark complete. Coach Mark unlocks. Have your offer card open when you start him. 4 of 5: Almost. Go back to the lesson the miss maps to. Thirty minutes. Come back. Re-take. 3 or lower: Not ready. Do NOT move on. A weak offer card breaks Module 3. Redo the lessons. If the gap is upstream, rewrite your Module 1 brief first. ## One more thing Coach Lin is strict on purpose. The learners who breeze past her come back in week five after building the wrong thing. The ones who go slowly here finish Module 12 with a real product a real customer paid for. Slow on Module 2 is fast on the rest of the program. — Coach Lin (Module 2, Wright)