Wright
Module II Overview · Coach Lin · 3-5 hours

Module 2 — Lock the offer and the name

Coach: Lin Time budget: 3 to 5 focused hours

What you ship at the end of this module

A one-page offer card saved as offer_card.md in your project folder. Six fields, one short answer each.

  1. Product name. The actual word or two-word phrase you'll call this thing.
  2. Who it's for. The customer from your Module 1 idea brief, restated in fewer words.
  3. What it does. One sentence. Not features. Not benefits. The verb.
  4. What it does NOT do. Three explicit exclusions. The things you are refusing to build.
  5. What it costs. A real price. Even if it's $5.
  6. Why this name. One sentence about what the name tells the customer and what it forbids.

That offer card is the foundation for Module 3 (build the MVP), Module 4 (wire payments), Module 5 (ship it). Every later coach asks, in their first message: "read me your offer card." If the answer is fuzzy, they send you back here.

A 14-year-old who locks the offer card in one weekend will outbuild a 30-year-old who has a vision deck. We have seen this happen, repeatedly. The deck is impressive at parties. The offer card ships products.

What you actually do this module

In Module 1, Reya helped you find a real person with a real problem. You did NOT pick the name, the price, or the exact shape of the product. That was on purpose.

In Module 2 you make those calls. Specifically:

  • A name that limits the product as much as it advertises it. Linear is for linear teams. Notion is for notes. Stripe is for one specific kind of payment work. Bad names try to please everyone. Strong names tell three groups "this isn't for you" and one group "this is exactly for you."
  • An offer that fits in one breath. You'll know it fits because you can text the offer to a friend in one short message and they get it on first read.
  • Exclusions you commit to in writing. Most first-time builders fail by building too much. The way you avoid that is by writing down what you refuse to build BEFORE you start. Then when someone (your parent, your friend, your own ambition) suggests adding a feature, you check the list. If it's there, you say no.
  • A price. Even your first version has a price. Free is a price, but you should be picking free deliberately, not from fear.

This is the module where most adult founders skip steps and pay for it later. You will not.

The four lessons in this module

  1. Naming as a constraint. How the name shapes who buys and what you have to build. You'll write three candidate names and pick one.
  2. The offer in one sentence. The "I help X people do Y so they Z" frame, why it works, and how to fill the blanks specifically.
  3. What it doesn't do. Three explicit exclusions, in writing. With examples from real products you use.
  4. Pricing as positioning. Why your price is part of what you build, and how to pick a first number that's both honest and not embarrassingly cheap.

Each lesson is 15 to 25 minutes plus a short exercise. The exercises are not optional. The exercises are where the actual learning happens. Reading without doing them is like reading a recipe and never cooking.

Then: Coach Lin

Coach Lin is the strictest coach in the program. She asks questions in a specific order and she will not let you pass to Module 3 with a fuzzy offer.

Her questions are designed to make sure your offer card is small enough to ship and clear enough that one of your friends could explain it back to you in one sentence after reading it.

If Coach Lin makes you rewrite the offer three times, that's normal. Each rewrite makes Module 3 easier. The learners who breeze past her almost always come back to Module 2 in week five after they've built the wrong thing.

Then: the checkpoint

Five questions. Honest answers. Each one maps to one lesson. Miss Q4 (pricing) and the checkpoint sends you back to Lesson 4.

When you pass, you mark Module 2 complete. Module 3 unlocks. Coach Mark is next.

What you need before you start

Three things:

  • Your idea_brief.md from Module 1 open in another tab. Coach Lin will ask to see it within the first two minutes.
  • A notes app or a paper notebook. You will write things down.
  • 30 to 90 minutes of focused attention. Coach Lin works best when you're not also in a group chat. Quiet room. Door closed. Phone face-down.

A willingness to delete things helps. Module 2 is mostly about removing, not adding.

What this module does NOT teach

  • How to build the product. That's Module 3.
  • How to take payment. That's Module 4.
  • How to do market research on competitors. You did a tiny version of that in Module 1, Lesson 3. You'll do more in Modules 7 and 9.
  • Long-form business planning. Wright doesn't do business plans. Coach Lin produces a one-page artifact, then we move.

What your parent will check

When your parent reads your offer card at the end of the module, they look for five things:

  1. The product name is one or two words. If it's three or more, ask: could you cut a word and still know what it means?
  2. The "who it's for" line is the same person from your Module 1 brief. Not someone new. If you switched, you've started over implicitly. Stay with one customer.
  3. The "what it does" line is one sentence with a verb. Not a list. Not a paragraph. One sentence, one verb.
  4. The "what it does NOT do" list has at least three items. If it's empty, you haven't scoped.
  5. The price is a real number. Not "TBD." Not "$0 for now, $X later." A specific number, today.

They are not asking if your offer is good. They are asking if your offer is specific.

Begin

When you're ready, open LESSON_1.md. It's 15 minutes.

Coach Lin is waiting at the end of Lesson 4. Have your idea brief in another tab when you get there.

— Coach Lin (Module 2, Wright)