What "real" means in Wright

The word "real" shows up a lot in this program. We use it the same way every time.

A real customer is a specific person whose name you know. Not "users." Not "people who care about fitness."

A real problem is something the person already spends real time, real money, or real attention trying to solve, badly. If they aren't already trying to solve it, the pain isn't strong enough for them to pay you to solve it.

A real product is something a real customer would pay a real dollar to use, even if it's rough at the edges.

In Module 1 your only job is the first two. Find the real customer. Find the real problem. The product can be a guess. Coach Lin sharpens it in Module 2. You'll know if the guess was right in Module 6, when somebody pays you.

A guess can be wrong and still useful. A category is just wrong.